5.9 million bottles a day are produced here; the tour ends with a tasting.
The 80-minute tour of the Asahi plant in Moriya takes you past a 5K panoramic screen, the stages of fermentation marked by LED lights and the production figures: about 5.9 million bottles a day of Super Dry, Japan's best-selling beer. It ends with a taste of beer fresh from the adjacent plant, and you can have a design printed on the foam in your glass.
Company museum opened next to the Asahi factory in Moriya, devoted to the history of the Super Dry brand and its quality and freshness checks.
ℹ️ Tour with booking required, through the official website: 1,000 yen for ages 20 and over, 300 yen from elementary school up, free below school age; discounts on presentation of a disability certificate. Free shuttle bus from Moriya Station (Tsukuba Express), about 10 minutes. Closed over the year end and New Year and on irregular days linked to production: check the calendar on the official website before booking.
🚉 Moriya · 34 min walk
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