Oharaimachi and Okage Yokocho

photo by そらみみ · CC BY-SA 4.0

photo by 米田賢一 · CC BY 3.0

In 1993 the cost of rebuilding the street matched Akafuku's annual turnover.

Eight hundred metres of stone from the Uji Bridge to the shrine: the street of the oshi (御師), the priest-innkeepers who put up pilgrims from all over Japan on their way to Ise, hence the name, ‘street of purification’. Halfway along, in front of Akafuku's historic main shop, lies Okage Yokocho, a neighbourhood rebuilt in July 1993 by reassembling or copying buildings of the Ise-ji from the late Edo and early Meiji periods: it cost close to Akafuku's annual turnover at the time, and today it has 55 shops against 27 at its opening.

Oharaimachi is the historic street that leads from the Uji Bridge to the Naiku of Ise Jingū; Okage Yokocho is its central section, recreated in July 1993, the year of the shrine's 61st transfer ceremony.

ℹ️ Public street, always accessible; the shops keep their own hours, usually 9:30–17:30. A few steps from the Naiku of Ise Jingū.

🚉 Isuzugawa · 26 min walk

Sources: okageyokocho.com · akafuku.co.jp

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